Want Bigger Crowds at Your Local Shows? It Starts With You.

If you’re a local artist looking to grow your fanbase and fill more seats at your gigs, here’s a tough but important truth: you can’t just count on the venue to do all the promotion.

Most venues will share your show once or twice, maybe add it to their calendar, but it won’t be enough to really get the word out. That’s not a knock on the venue, it’s just a reality. They’ve got multiple shows, staff, and day-to-day responsibilities to manage. To really succeed, promotion has to be a team effort between the artist and the venue.

That’s where you come in. As the artist, you need to make sure you’re doing your part in the promotion. It’s your brand, your music, your fanbase, and your reputation on the line. The more you push, the stronger the turnout will be, and the more venues will want to book you again.

When both sides are working together—venues promoting to their audience, and artists rallying their fans—it creates the kind of momentum that fills rooms and builds energy in the local music scene.

Build Your Own Buzz

• Make a Graphic. It doesn’t have to be fancy, just your name, date, time, venue, and maybe a cool photo or logo.

• Share on Social Media. Post it to your own page, but don’t stop there. Drop it into local Facebook groups, Instagram stories, and anywhere else your audience hangs out.

• Engage Your Fans. Remind them leading up to the show. Tag the venue. Tag other artists on the bill. Consistency is what gets results.

Use the BVLMA Platform

Here’s where we come in: we want to help you promote your gigs! We send out a weekly concert calendar email to hundreds of people across the Brazos Valley, we keep our website updated with local shows, and we also share events across our social media platforms.

👉 All you have to do is fill out our Artist Show Submission form. Once you do, your show gets added to the calendar, included in our weekly blast, and shared on our socials.

And don’t forget to tag us in your posts and stories! We’re here to help share your content, amplify your reach, and make sure more people hear about your shows.

Yes, It’s Work—But It’s Worth It

The reality is, growing your brand as a local artist takes effort. Every post, every flyer, every submission adds up. The more you show up online, the more people will show up in person.

And when both you and the venue are doing your part, that’s when the magic happens, stronger crowds, better shows, and a thriving local scene that keeps building momentum for everyone.

So don’t wait for someone else to promote your show, do your part, use the tools available to you, and let’s pack out these local venues together.